Asian Executive Host

Under the direction of the Director of Asian Marketing, the Asian Executive Host will represent the casino through public relations and marketing efforts to acquire and retain premium VIP players. Asian Executive Hosts will be responsible for executing programs for recruitment of new players while creating brand awareness of San Manuel Indian Bingo & Casino (SMIBC) in the marketplace.
The Asian Executive Host will build VIP player loyalty, using sales and marketing techniques that foster an exclusive client relationship and generate an acceptable margin of gaming revenue as determined by management. The Asian Executive Host will also use technological applications and devices to record player preferences and habits to meet sales goals and measurable objectives.
Essential Duties & Responsibilities
Interacts on a frequent basis with high-limit slot players and high-limit table games players to build and retain VIP player loyalty; leverages property amenities/programs to targeted Asian players.
Maintains close communication with targeted guests through personal contact (telephone, email, in person, etc.) to increase brand awareness, notify of upcoming events and promotions, external functions and special events to encourage trip frequency.
Meets and greets players on the casino floor, at special events and promotions; anticipates and responds to needs of targeted guests including arranging accommodations and amenities (shows, hotel, restaurant, transportation) to SMIBC and/or offsite events.
Attends events with assigned guests and maintains follow-up to ensure customer satisfaction.
Manages and tracks discretionary comps based on player account value according to established guidelines (i.e. State, Tribal, and local regulations).
Responsible for retention of existing guests and will assist in special services related to top tier players.
Meets or exceeds predetermined sales goals and measurable objectives established by management for monthly revenue generation.
Work effectively as a collaborative team player with other team members to meet sales target.
Maintains high standards of courtesy, professionalism, and discretion in all communications to, about, or with customers including their arrangements and finances.
Maintains thorough knowledge of monthly promotions to accommodate customer inquiries.
Maintains current knowledge of latest industry developments, current market trends and all on-property and competitor events.
Maintains confidentiality and security of all player accounts, files, records, and lists.
Fully complies with all applicable rules, regulations, laws and policies, and conducts themselves with the highest level of integrity and honesty.
Complies with and upholds company expectations including policies, procedures, industry regulations, department goals and business strategy.
Recommends, as needed, improvements to facilities or services to ensure the success of guest programs.
Seeks direction from management to investigate, evaluate, and determine the financial stability of potential customers using all reliable sources available.
Assists with monthly/quarterly VIP parties and special events hosted by Casino Marketing.
Interact daily with Table Games, Slots, and F&B supervisory team to identify areas of opportunity and address areas of concern when necessary.
Performs other duties as assigned.
Education/Experience/Qualifications
Must be able to communicate verbally and in written form in one of the following languages: Chinese, Vietnamese, or Korean.
High School Diploma or GED required.
Bachelor's Degree in Hospitality, Marketing or related field highly preferred.
Minimum of five (5) years' experience in a Casino/Gaming, sales or marketing environment required.
Must possess the drive to exceed revenue generation targets.
Intermediate proficiency in Microsoft Outlook, Word, Excel, Power Point and Access necessary.
Certificates/Licenses/Registrations
Must possess a valid driver's license with acceptable driving record as determined by the company's insurance carrier.
Must undergo and successfully pass a background investigation to obtain and maintain a Class "A" Gaming license issued by the San Manuel Tribal Gaming Commission.

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