Database Marketing Analyst

San Manuel Indian Bingo & Casino Marketing Department is seeking a Database Marketing Analyst.?Under direct supervision of the Director of Database Marketing, the Database Marketing Analyst will work closely with members of the database marketing team and the FP&A marketing analysis team to derive insights from large amounts of customer and transactional data to develop segmentations, strategies, visualizations, reports, and recommendations for various marketing purposes. The Database Marketing Analyst will assist management with the interpretation, evaluation and interrelationship of data and generate integrated business analysis and projections to facilitate decision making.Essential Duties & Responsibilities:Develop queries in SAS that create marketing campaigns to optimize profit and produce multi-channel campaign outputsDesign and evaluate various tests and optimizations of campaignsMonitor the quality of all data at both the project and output level for the Database Marketing teamSupport the integration of new data sources and analyze and confirm the overall quality and integrity of source dataGenerate database extracts for Database Marketing teams as neededProvide campaign analytics to extended team, including insights and recommendations to improve message effectiveness and campaign performanceBuild business intelligence, reports and dashboards using software like SAS, Microsoft Excel/VBA, Tableau, or SAS Visual Analytics that include segment/campaign profitability and customer behavior or trendsCreate relationships with internal stakeholders to discover how data, platform and tools can assist to execute business needsIdentify new business opportunities or potential risks based on data analysis on subject matters of various operations departmentsTrain users as neededPerforms additional duties as assignedEducation/Experience/Qualifications:Bachelor?s or Master?s Degree in Computer Science, Economics, Marketing, Finance, Mathematics, or related field required.2+ years of experience with SAS and/or SQL and analyzing large datasets.Advanced proficiency in Microsoft Excel and Word.Experience working with relational databases is required.Experience in programming/scripting.Experience with data visualization, reporting & dash boarding tools such as SAS visual Analytics or TableauExperience with Google Analytics custom reports and dashboards preferredFamiliarity with marketing methodologies and systems such as segmentation modeling, targeting, CRM, and ROI projections and evaluation.Predictive Modeling experience preferred.Employee must have experience demonstrating the utmost discretion and confidentiality as they will have access to confidential information including, but not limited to: customer contact information, customer financial data, and organizational financial data.Excellent communication skills, both written and verbal.Must be able to obtain/maintain any necessary certifications and/or licenses.Ability to mentor coordinators and administrative staff.Ability to work with mathematical concepts such as probability and statistical inference. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations, including the development of financial statistical models and forecasts.Certificates/Licenses/Registrations:Must undergo and successfully pass a background investigation to obtain and maintain a Class ?A? Gaming license issued by the San Manuel Gaming Commission.San Manuel Band of Mission Indians and San Manuel Indian Bingo & Casino will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990. - provided by Dice
SAS, SQL, Microsoft Excel/VBA, Tableau, or SAS Visual


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