Database Marketing Coordinator

As the Database Marketing Coordinator, the incumbent will manage database marketing processes to ensure execution and delivery of direct marketing campaigns and initiatives. They will execute direct marketing tactics so they are consistent with the company's strategic marketing plans and meet overall growth, sales and profitability objectives.
Essential Duties & Responsibilities
Responsible for setting up offers in customer systems and ensuring accuracy.
Works with creative team to produce direct marketing pieces.
Ensures direct mail and email campaigns are delivered on time and on budget.
Creates and manages direct mail production schedule and calendar.
Proofs all creative and mail merge to ensure accuracy of direct marketing programs.
Responsible for tracking expenses related to direct marketing programs.
Fields customer and employee calls related to direct marketing initiatives.
Proactively initiates ideas for testing new campaign packages and concepts; work with internal and external resources to help design and execute.
Manages relationships with outside vendors to ensure timely, accurate, cost effective and value driven production campaigns.
Responsible for the data integrity of customer databases.
Works with operating departments to ensure proper data entry standards are followed.
Performs other duties as assigned.
Education/Experience/Qualifications
Bachelor's Degree with an emphasis in Marketing, Finance, Mathematics, Business or other quantitative, analytical field required. Master's Degree preferred.
Minimum of 1 year of experience working in direct marketing.
Five years of experience in direct marketing may be considered in lieu of Bachelor's Degree requirement.
Experience in multiple communication channels including direct mail, e-mail, and social media.
Experience in Direct Marketing test design and analysis.
Technical proficiency and knowledge in MS Office (Word, Excel, Outlook).
Prior experience working with a customer database mandatory.
Understanding of direct marketing plans and activities.
Possess excellent oral and written communication skills; strong client interface and presentation skills are preferred.
Demonstrated ability to drive toward results.
Certificates/Licenses/Registrations
At the discretion of the San Manuel Tribal Gaming Commission you may be required to obtain and maintain a gaming license.
San Manuel Band of Mission Indians and San Manuel Casino will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990.



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