Marketing Data Analyst

Under direct supervision of the Director of Database Marketing, the Database Marketing Analyst will work closely with members of the database marketing team and the FP&A marketing analysis team to derive insights from large amounts of customer and transactional data to develop segmentations, strategies, visualizations, reports, and recommendations for various marketing purposes. The Database Marketing Analyst will assist management with the interpretation, evaluation and interrelationship of data and generate integrated business analysis and projections to facilitate decision making.
Essential Duties & Responsibilities
Develop queries in SAS that create marketing campaigns to optimize profit and produce multi-channel campaign outputs
Design and evaluate various tests and optimizations of campaigns
Monitor the quality of all data at both the project and output level for the Database Marketing team
Support the integration of new data sources and analyze and confirm the overall quality and integrity of source data
Generate database extracts for Database Marketing teams as needed
Provide campaign analytics to extended team, including insights and recommendations to improve message effectiveness and campaign performance
Build business intelligence, reports and dashboards using software like SAS, Microsoft Excel/VBA, Tableau, or SAS Visual Analytics that include segment/campaign profitability and customer behavior or trends
Create relationships with internal stakeholders to discover how data, platform and tools can assist to execute business needs
Identify new business opportunities or potential risks based on data analysis on subject matters of various operations departments
Train users as needed
Performs additional duties as assigned
Education/Experience/Qualifications
Bachelor's or Master's Degree in Computer Science, Economics, Marketing, Finance, Mathematics, or related field required.
2+ years of experience with SAS and/or SQL and analyzing large datasets.
Advanced proficiency in Microsoft Excel and Word.
Experience working with relational databases is required.
Experience in programming/scripting.
Experience with data visualization, reporting & dash boarding tools such as SAS visual Analytics or Tableau
Experience with Google Analytics custom reports and dashboards preferred
Familiarity with marketing methodologies and systems such as segmentation modeling, targeting, CRM, and ROI projections and evaluation.
Predictive Modeling experience preferred.
Employee must have experience demonstrating the utmost discretion and confidentiality as they will have access to confidential information including, but not limited to: customer contact information, customer financial data, and organizational financial data.
Excellent communication skills, both written and verbal.
Must be able to obtain/maintain any necessary certifications and/or licenses.
Ability to mentor coordinators and administrative staff.
Ability to work with mathematical concepts such as probability and statistical inference. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations, including the development of financial statistical models and forecasts.
Ability to define problems, collect data, establish facts, and draw valid conclusions with minimal direction. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
Ability to effectively present information to, and respond to questions from, groups of managers and directors. Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, governmental regulations, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.
Certificates/Licenses/Registrations
Must undergo and successfully pass a background investigation to obtain and maintain a Class "A" Gaming license issued by the San Manuel Gaming Commission.
San Manuel Band of Mission Indians and San Manuel Casino will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990.



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