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Director, Database Marketing


Since 1986, the award-winning San Manuel Casino (SMC) has built a strong reputation as a premier and renowned casino with over 3,000 machines, drawing patrons from the greater Los Angeles area. With exceptional guest experiences and a multitude of highly-rewarding professional careers, it is an anchor for the local economy and among the largest private employers in San Bernardino County.


?As the Director of Database Marketing, the incumbent will manage end-to-end planning, creation, execution and reporting of channel direct marketing campaigns in direct mail, print, radio, social media, digital and television.? They will align the direct channel strategies so they are consistent with the company?s strategic marketing plans and meet overall growth, sales and profitability objectives.?



Essential Duties & Responsibilities




  • Develops and manages world-class data-driven and market research, integrated direct marketing program for client acquisition and retention, utilizing both direct mail and digital marketing.


  • Directs and coordinates business planning to ensure the means for establishing short and long range objectives are consistent with company directives.


  • Develops an annual Direct Marketing Plan that provides strategic direction.


  • Partners with other marketing leaders to translate synergy into the marketing plan and ensure cohesiveness across all marketing channels.


  • Plans high performance, targeted marketing campaigns to reflect core brand values and optimize response among target consumer segments.


  • Defines and enforces brand standards and guidelines across marketing campaigns, especially direct mail communications.


  • Manages strategic relationships with internal and external customers and creative resources to develop winning creative packages.


  • Proactively initiates ideas for testing new campaign packages and concepts; work with internal and external resources to help design and execute.


  • Produces accurate marketing media and production budgets for each campaign based on analysis of historical and forecasted performance.


  • Manages relationships with outside vendors to ensure timely, accurate, cost effective and value driven production campaigns.


  • Collaborates and interacts with marketing leaders, internal creative personnel and external agency partners to ensure that all SMC loyalty programs differentiate and enhance the SMC brand.


  • Leverages consumer insights to evolve creative execution and targeting strategies.


  • Perform other duties as assigned.



Supervisory Responsibilities


Carries out supervisory responsibilities in accordance with the organization?s policies and applicable laws.? Responsibilities include handling the interviewing, hiring and training of employees; planning, assigning and directing of work; appraising performance, rewarding and disciplining of employees; addressing complaints and resolving problems.



Education/Experience/Qualifications




  • Bachelor?s Degree with an emphasis in Marketing, Finance, Computer Science, Business or other quantitative, analytical field required. Master?s Degree preferred.


  • Minimum of seven to ten years of experience working in direct marketing.


  • Experience in multiple communication channels including direct mail, e-mail, social media, search engine marketing and website development.


  • Experience in Direct Marketing test design and analysis.


  • Minimum of five years in a leadership role, directing and coaching others.


  • Technical proficiency and knowledge in architecture that gathers customer information and feeds database solutions that drive and support Client Relationship Management (CRM) strategies.


  • Prior experience developing and working with a customer database mandatory.


  • Solid understanding of fully-integrated marketing plans and strategies.


  • Experience with qualitative and quantitative research and the ability to synthesize and analyze data in order to draw conclusions and identify trends.


  • Possess excellent oral and written communication skills; strong client interface and presentation skills are mandatory.


  • Ability to use marketing technology to drive revenue and automate processes.


  • Demonstrated ability to drive toward results.


  • Experience communicating with and leading a multi-cultural workforce and customer base.


  • Experience with campaign management platforms like VizExplorer or equivalent experience required.


  • Advanced proficiency in Microsoft Suite including; Outlook, Word, Excel and Power Point.


  • Presentation skills necessary to effectively communicate and to update, persuade and facilitate discussions will all levels of management.



Certificates/Licenses/Registrations




  • At the discretion of the San Manuel Tribal Gaming Commission you may be required to obtain and maintain a gaming license.



San Manuel Band of Mission Indians and San Manuel Casino will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990.


Education/Experience/Qualifications




  • Bachelor?s Degree with an emphasis in Marketing, Finance, Computer Science, Business or other quantitative, analytical field required. Master?s Degree preferred.


  • Minimum of seven to ten years of experience working in direct marketing.


  • Experience in multiple communication channels including direct mail, e-mail, social media, search engine marketing and website development.


  • Experience in Direct Marketing test design and analysis.


  • Minimum of five years in a leadership role, directing and coaching others.


  • Technical proficiency and knowledge in architecture that gathers customer information and feeds database solutions that drive and support Client Relationship Management (CRM) strategies.


  • Prior experience developing and working with a customer database mandatory.


  • Solid understanding of fully-integrated marketing plans and strategies.


  • Experience with qualitative and quantitative research and the ability to synthesize and analyze data in order to draw conclusions and identify trends.


  • Possess excellent oral and written communication skills; strong client interface and presentation skills are mandatory.


  • Ability to use marketing technology to drive revenue and automate processes.


  • Demonstrated ability to drive toward results.


  • Experience communicating with and leading a multi-cultural workforce and customer base.


  • Experience with campaign management platforms like VizExplorer or equivalent experience required.


  • Advanced proficiency in Microsoft Suite including; Outlook, Word, Excel and Power Point.


  • Presentation skills necessary to effectively communicate and to update, persuade and facilitate discussions will all levels of management.



Certificates/Licenses/Registrations




  • At the discretion of the San Manuel Tribal Gaming Commission you may be required to obtain and maintain a gaming license.





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